Why Fresh Flour? Why Now?

For thousands of years, flour was milled fresh and alive with nutrition. Then in the late 1800s, U.S. roller mills began stripping away the germ and bran to make shelf-stable “white flour.” But that convenience came at a cost. By the 1930s, Americans were so nutrient-deficient the government required mills to add back synthetic vitamins. Over 100 years of mass-produced refined flour has trained us to think stripped-down flour is normal. But we’re changing that. Rose Flour Mill exists to bring back what was lost: freshly milled whole grains alive with the natural oils, fiber, and minerals your body kneads ;)

Unlike traditional grocery store flour, our freshly milled flour is alive with:

• B-vitamins & Vitamin E — boost energy and support cell repair

• Magnesium, Iron & Zinc — build strong muscles, improve oxygen flow, and strengthen immune function

• Antioxidants like lutein and selenium — protect your eyes and skin from everyday stress; thyroid support

• Healthy oils from the wheat germ — naturally fight inflammation and promote heart health

• Dietary fiber — nourishes gut bacteria, aids digestion, and helps stabilize blood sugar

• Folate — cell division & DNA synthesis

Because fresh flour doesn’t sit on a shelf for months, these delicate nutrients and oils remain intact — giving you food that’s richer, more nourishing, and easier for your body to use.

No bleaching. No additives. Just clean, whole nutrition straight from the grain.

Freshly milled = maximum flavor, maximum health, maximum life. For optimal nutrition and health benefits, our grains are stone-milled weekly! We offer organic ancient grains, non-organic whole grains and sourdough starter (in case you’re feeling adventurous!). We are currently selling via porch pickups in the heart of the Hollygrove Carrollton neighborhood in New Orleans. Upon receiving your confirmation email, you will also see the address and pickup time for your order.